Project Summary
Project: Lessons for Soccer Fans
Role: Creative Director & Marketing Director
Partners: Crayola, U.S. Soccer, FIFA World Cup, Amazon, Walmart, and additional distribution partners
Distribution: 100,000+ units worldwide
After months of development, approvals, revisions, production schedules, distribution planning, and more conference calls than I care to count, Lessons for Soccer Fans officially launched into the marketplace.
More than 100,000 copies are now making their way into the hands of soccer fans and families around the world through a campaign involving Crayola, U.S. Soccer, the FIFA World Cup, Amazon, Walmart, and a number of strategic partners.
At the center of the campaign is a children’s coloring book designed to educate, entertain, and engage young soccer fans. While the coloring book is the finished product, the real challenge was bringing together multiple stakeholders, distribution channels, creative assets, and marketing objectives into a single, cohesive campaign.
I was honored to serve as both Creative Director and Marketing Director for the project, helping guide the creative and marketing efforts from concept through launch.
For many people, Fire Horse Films is known for producing videos, commercials, documentaries, television programming, photography, and digital content. What is often less visible is the strategic marketing work that takes place behind the scenes.
Successful campaigns require more than creative execution. They require planning, brand development, partner management, creative direction, distribution strategy, and the ability to coordinate a wide range of moving parts while maintaining schedules, budgets, and expectations.
This project provided an opportunity to do exactly that.
Over the course of my career, I have worked across a wide variety of disciplines, including marketing, advertising, production, photography, branding, association communications, membership campaigns, and political media. For 28 years, I also created commercials and media campaigns for political candidates, where every visual, every deadline, and every message carried significant importance.
One of the aspects I enjoy most about this profession is the opportunity to connect ideas with audiences. Whether through a global marketing initiative, a commercial, a documentary, a social media campaign, a podcast series, or a membership drive, the goal remains the same: help organizations communicate effectively and achieve their objectives.
The launch of Lessons for Soccer Fans serves as a reminder that successful projects, regardless of scale, depend on strong partnerships, thoughtful planning, creative problem-solving, and consistent execution.
Projects that appear effortless to the public are often supported by months of work behind the scenes. The goal is to make the process look seamless while giving clients confidence that their project is in capable hands.
Looking for a Creative Partner?
Fire Horse Films helps organizations develop and execute marketing, branding, video production, photography, podcasting, social media, and integrated communication initiatives.
Whether your project is local, regional, national, or global, we would welcome the opportunity to discuss your goals and explore how we can help bring your vision to life.
Contact Fire Horse Films today to start the conversation.


















